Saturday, 9 Jan 2020; Time: 5 to 6 pm
Speaker: Dr J. Jaya Murthy, Intellectual Property Professional
Abstract:
Licensing is a strategy that companies are increasingly turning towards in order to remain profitable and competitive in markets. In this talk we will discuss :
1. What is licensing ?
2. What large entities look for when they in-license.
3. The common IP sharing and royalty sharing models.
This discussion will help you design your strategy to approach large entities when trying to out-license your technology to them, and to help protect your interests in the transaction.
About the Speaker:
Jaya Murthy is a scientist with extensive global experience working with corporates, consulting and the education industries. Jaya’s research areas of interest include intellectual property, innovation and portfolio management, IP/technology strategies and economics of IP. Jaya has a Ph.D. in Chemistry from the University of Mumbai, India, a Masters’ in Intellectual Property from the University of New Hampshire, USA and is a registered US Patent Agent.
